🐾 Ambassador Spotlight: Karinann & Svein - Forest Adventures, Ocean Dives & A Very Magical Potato
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From misty Scottish forests to salt-sprayed shorelines, Karinann and her dogs capture everything Woof & Snout stands for - adventure, creativity, humour, and heart. Based in Fife, Scotland, Karinann is a photographer, artist, horse rider, crocheter, illustrator… and all-round creative soul who somehow manages to make even muddy ears and chaotic zoomies look like art.
🐕 Explore Our Ambassadors Spotlight Stories

📍 Meet Karinann
If there’s one word that sums up Karinann, it’s creative - though that barely scratches the surface. When she’s not out adventuring with her dogs, you’ll find her horse riding, drawing, crocheting, photographing, or generally turning everyday moments into something special.
Her Instagram feed (@SveinTheSpringer) is a beautiful mix of dog life, nature, and Woof & Snout favourites - lovingly described by Karinann herself as “a Woof & Snout fan page 😂” - and honestly… she’s not wrong.
“The best camera is the one that’s with you.”
- Chase Jarvis (and very much Karinann’s photography philosophy)

🐶 The Dogs (and Their Personalities)
Svein
- Breed: Springer Spaniel
- Age: 2½
- Personality: Goofy, jolly, lovable
Svein is the kind of dog who doesn’t test the water - he commits. Karinann’s favourite memory of him is the first time he discovered the ocean… by diving straight in, head first, without hesitation. All or nothing. Very on brand.
With his brown-and-white coat and a literal heart-shaped marking on his side (yes, really), Svein somehow suits every colour thrown his way - from earthy browns to blues, neutrals, brights, and even pinks.

Ernesto (aka The Potato) 🥔
While Svein may steal the spotlight, we’d be absolutely remiss not to mention Ernesto - adorably grumpy, lovingly referred to as the potato. What started as a family joke turned into one of our favourite custom projects ever… a magical, sparkly potato-inspired birthday collar.
Because when someone asks you to make a potato collar, you don’t question it - you just make it ✨magical✨.

🌲 Adventures & Everyday Magic
A typical walk for Karinann and Svein involves her strolling calmly… while Svein runs approximately 47 laps around her, diving into bushes and collecting half the forest in his ears.
Their favourite dog-friendly spot? Blairadam’s Forest, where woodland paths meet that unmistakable feeling of freedom - and where Karinann’s camera is always by her side.

🤎 Life with Woof & Snout
Karinann was one of the very first people I followed on Instagram when Woof & Snout had only been open a few months. Svein was a tiny puppy, the photos were already incredible, and I remember building up the courage to reach out for a collaboration.
Their very first collab featured a Mist x Cherry arrow collar, and the images were so stunning and Karinann herself was so lovely. We knew instantly - this was just the beginning.
Since then, Karinann has become such a core part of the Woof & Snout family:
- An ambassador whose creativity elevates everything she touches
- An incredibly talented product photographer, starting with our Glee Birmingham trade show range
- The queen of nightly recap messages in the ambassador group chat (truly 10/10)
- And someone whose humour and warmth make everyone smile when she pops up
She’s also drawn beautiful dog portraits and crocheted the most thoughtful toys for our toddler, Anastasia - which honestly says everything you need to know about the kind of person she is. Ana's Christmas present this year from Karinann? An amazing hand-crocheted camera of her very own!
In May, we finally got to meet in person during a photography trip to Scotland - and we’re beyond excited (and very proud) to be welcoming Karinann with us at Crufts 2026.

🐕 Woof & Snout Favourites
What Karinann loves most about Woof & Snout is something very close to our hearts - safety.
“I care a lot about safety for my precious pup - products that are safe and pretty are perfect.”
Her top picks include:
- Training leads
- Explor-Air harnesses
- Waterproof collars built for real adventures
And while she cannot pick a single favourite colour combination (relatable), her style spans everything from earthy neutrals to bright, magical tones - proving there’s no one-size-fits-all when it comes to personal style.
🐾 Browse our range of Explor-Air Dog Harnesses
🐾 Browse our range of Waterproof Dog Collars

🌿 Community, Connection & Care
For Karinann, being part of the ambassador pack is about more than photos - it’s about people.
When Svein once tore his dew claw, the support, advice, and kindness from the community meant everything. That sense of shared experience, creativity, and care is exactly what makes the Woof & Snout pack so special.
Her one wish for dog owners everywhere?
“Harnesses and collars aren’t just fashion accessories. A well-fitted harness has real benefits - especially for medium and large dogs.”
🏔️ Developing our Explor-Air harnesses - prioritising comfort, fit and freedom.

✨ Quick Fire Fun
- Favourite post-walk drink: Irn-Bru
- Three instant smiles: Svein, her pony Holly, and a Woof & Snout delivery
- Svein’s theme song: Elevator music
- Karinann’s theme song: I Want a Hippopotamus for Christmas
Honestly? Perfect choices.

🤍 A Final Note
Karinann brings humour, artistry, kindness, and a whole lot of heart to everything she does - whether she’s behind the camera, crafting something by hand, or sharing the everyday chaos and joy of life with her dogs.
We’re so lucky to have her as part of the Woof & Snout family… and we’ll never stop smiling about that magical potato collar 🥔✨
📸 Keep up with Karinann, Svein and Ernesto the Potato's adventures on Instagram